"More Than a Game: The History and Significance of
Carolina Basketball"
(Talk given at UNC-Chapel Hill, October 13, 2003. It is recommended that
you print this web page to read the lecture.)
by Thad Williamson
I'm going to talk tonight about the history of North Carolina Tar Heel basketball,
but also do a little bit more than that: Instead of just talking about all
the on-court accomplishments, I want to discuss Carolina basketball as a
social practice involving not only players and coaches but also campus administrators,
faculty members, students, alumni, fans, the media, and so forth. I'm
also going to talk about Carolina basketball as it relates to the ideal of
college sports as involving both athletic and educational purposes. In doing
that, I want to show how some of the fierce controversies which have surrounded
UNC basketball in recent years reflect competing understandings of both the
purpose of college sports, as well as what North Carolina basketball in particular
is and should be.
I come to this topic from a particular angle, and it will probably be helpful
to lay that out explicitly at the start: I grew up in Chapel Hill as a faculty
brat and like other family members and most of my childhood friends, was
a huge fan of Carolina basketball. I even got a job working at the games
for six years which allowed me to see home games from a courtside seat, and
also attended Carolina basketball camp, and read and absorbed everything
I could about Carolina basketball from about age 8 onward. I had the chance
to interact periodically as a kid with one of the assistant coaches, Bill
Guthridge, whose family was a member of our family's local church, and also
met head coach Dean Smith and a number of players at various points. For
the past 8 seasons, I have covered UNC basketball as a journalist and written
several hundred articles for UNC-related websites and publications, and also
produced the book "More Than a Game." If you haven't seen it, the book is
a detailed examination of the habits and attitudes of North Carolina basketball
fans that also explores some of the ethical issues raised in being a sports
fan–for instance, how can one be a good fan without going overboard and letting
one's life be governed by what happens on the court? Is being a sports fan
a good thing, or a waste of time?
What I want to do this evening is a little different: whereas the book is
targeted primarily at the hard core, highly engaged fan, I'm going to speak
tonight on the assumption that many or most of you aren't fanatics steeped
in the history of Carolina basketball, and start off by trying to speak to
some basic questions like–what really is the big deal about Carolina basketball?
How did people become sooo devoted to it? And what's the big deal about that
Dean Smith guy anyway? Having some sense of the history of Carolina basketball
is essential to understand where we are now, as well as in making sense of
some of the difficult and painful events of the last few years since Coach
Smith stepped down.
Historical Context
So--How did Carolina basketball get so big? To answer that question, we need
to look first at four background factors, and then take a look at some more
specific history and biographical information about UNC and especially Dean
Smith. The first background factor has to do with "sports space" in the American
South. Major league professional sports were very late coming to the South.
In the immediate postwar era, the southern-most major league franchises were
the Washington Redskins and Washington Senators. Even after Florida and
Atlanta got pro teams in the 1960s, huge geographical swaths in the southeast–including
the atlantic coast states of the Carolinas and Virginia, as well as the Deep
South states and Tennessee, lacked pro sports until the end of the 1980s
and 1990s. Yet, the South remained as passionate about sports as any area
of the country. Where did this passion go?
Into college sports, primarily, and secondarily, into the South's one indigenous
professional sport, stock car racing. College sports have been far more important
historically. In the deep south, college football became and remained a massive
phenomenon in the postwar era, In the atlantic coast states, however, college
basketball acquired equal and probably greater importance than football.
In 1952, the Atlantic Coast Conference was formed by 7 schools which broke
away from what is today called the Southeastern Conferences–North Carolina,
Duke, Wake Forest, N.C. State, Maryland, Clemson, and South Carolina. Virginia
joined shortly thereafter, and in subsequent years South Carolina dropped
out but Georgia Tech and Florida State were added. The most important thing
the ACC did was to establish a post-season basketball conference tournament–the
ACC Tournament–with the winner qualifying for the NCAA national tournament.
This was the first conference tournament in the country, and because regular
season success meant little if you lost in the tournament–in those days only
one school per conference could go to the national tournament–these were
extremely tense and exciting games, played between rival schools. Between
1953 and 1974 the ACC Tournament became by far the most important sporting
event in the Carolinas and the Atlantic Coast region, and began attracting
substantial national attention as well.
So the absence of pro sports in the south left a vacuum for college sports,
and in particular college basketball, to fill. Especially after the rise
of television, college sports in the South attracted significant fan attention
from people not affiliated with universities–schools such as UNC began to
acquire their own sports publics. And as that started to happen, loyalties
formed within families to particular schools, which often got transmitted
through the generations. About 70% of current Carolina fans expect and regard
it as important that their children to grow up to be Carolina fans too and
that probably would be true of many other schools as well.
The second background factor to mention is the prominent role played by large
state universities in the development of the American South more generally–UNC
is a prime example of this. For decades, UNC has been a leading producer
of businessmen, lawyers, and politicians in North Carolina: at any given
time, a very large percentage of the North Carolina state legislature and
also usually the governor consists of UNC graduates. UNC alumni, in
short, helped constitute the power elite in the state of North Carolina for
many decades, and continue to do so today. Many of these alumni came to take
a special pride in UNC basketball, which has served as a unifying force for
the UNC community; and, deep-pocketed UNC alums who had big successes in
the business world have become leading boosters and underwriters of
North Carolina sports.
The third background factor to mention is the town of Chapel Hill itself.
For decades, the most educated community in North Carolina, it also is generally
regarded as the most progressive as well. A classic college town, most residents
in the town historically had some sort of connection to the university, either
directly or indirectly: the university employed thousands of people directly
and served as the anchor for the local economy. In short the university lay
at the heart of the town's identity; and the Tar Heel sports teams were the
most visible part of that identity. So whereas the wide appeal of college
basketball produced people who became fans via TV with no real connection
to the university, and whereas alumni throughout the state also became a
primary consituency for Carolina basketball, the town too produced highly
devoted Carolina fans who saw the Tar Heels as their hometown team. And because
of the specific qualities of Coach Dean Smith, many local Chapel Hillians
came to regard Carolina basketball as reflecting the unique character and
self-conception of the town itself: Moreover, as a relatively small town–50,000
or so residents when I grew up in the 80s, though it has grown considerably
since then–many local residents had the experience of meeting either a Carolina
coach or player, who were known to turn up at local school and community
events from time to time. In research for my book, I found that over 90%
of Carolina fans who are Chapel Hill residents had at least met a UNC player
at some point and that over 40% reported personally knowing a player in an
ongoing way, and that over 75% had at least met a current or former UNC coach.
The fourth background factor is geographic: namely, the close proximity of
the 4 universities in North Carolina playing major college basketball. Chapel
Hill is just 8 miles away from its arch-rival Duke, a private university
funded historically by tobacco money which is regarded by many in Chapel
Hill as the antithesis everything UNC stands for. 25 miles from Chapel Hill
to the east is North Carolina State University, which historically has emphasized
engineering and agriculture as opposed to the liberal arts, and which consequently
has a rather different student and alumni base than UNC in sociological terms:
State alumni tend to resent the perceived snobbiness of UNC and tend to have
more conservative social and cultural attitudes. About 90 miles to the west
of Chapel Hill is Wake Forest, another private university, that also regards
Carolina as its archrival.
The close proximity of the Big 4, and especially Duke, State, and UNC, combined
with the massive popularity of college basketball means that for residents
of that area, being a fan or supporter of a particular school is a major
statement of personal identity, and, in many cases also a statement of cultural
values and social standing. Carolina fans, in short, like to think they are
smarter and more sophisticated than State fans but not as arrogant and stuck-up
as the fake Ivy League crowd at Duke. Fans of the other schools have less
charitable characterizations of Carolina fans. There is no doubt, however,
that college basketball allegiance is a major and at times dominant presence
in everyday life in the Triangle area, penetrating not only the campuses
but also workplaces, schools, and the like.
Basketball in Chapel Hill, 1911-1961
With those 4 background factors in place–sports space in the South, the importance
of public universities, the uniqueness of Chapel Hill as a town, and the
close geographic proximity of rival schools--we can now look at some more
specific history and biography to see just how Carolina basketball got so
big. North Carolina began playing basketball in 1911 and had above-average
success in the following 40 years, especially between 1922 and 1940, when
UNC won the prestigious Southern Conference tournament (comprising teams
now in the ACC, SEC, and present-day Southern Conference), 7 times, including
one undefeated team in 1924 that was declared national champions:
In the late 1940s and early 1950s, however, Carolina was eclipsed locally
by N.C. State and its brilliant coach Everett Case–State beat Carolina 15
times in a row between 1947 and 1952, which is an awful lot. North Carolina
coach Tom Scott resigned after back-to-back losing seasons in 1952, and was
replaced by St. John's coach Frank McGuire. McGuire, a classic, big-personality,
slicked-back hair New Yorker, used his New York connections to establish
a pipeline of talent between the New York City era in Chapel Hill, headlined
by Jewish forward Lennie Rosenbluth and feisty point guard Tommy Kearns,
who arrived at UNC in the falls of 1953 and 1954, respectively. Although
McGuire's first team won its first game against State in a major upset to
break the losing streak, N.C. State continued to hold the upper hand
locally and in the ACC through 1956. But Carolina broke through in a big
way in 1957, Rosenbluth's senior year: UNC went 32-0 to win the national
championship. To win the title, UNC had to survive a massive scare in a controversial
game against Wake Forest in the ACC Tournament semifinals–a loss would have
ended the season–then in had to beat both Michigan State and Kansas, led
by Wilt Chamberlain, in triple overtime games in the national semifinals
and final.
The 1957 championship but Carolina basketball on the college basketball map
for good, and was a galvanizing event for basketball on campus and in the
area: many of the biggest boosters of Carolina basketball today, the folks
who now sit in the plush first few rows at the Dean Dome, were students at
UNC during that time. Equally important, the 1957 national title game was
the first college basketball game televised in North Carolina–in the 1960s
and into the 1970s, an increasing number of ACC games were shown on regional
television, with an enormous impact on the sport's visibility and popularity.
After the 1957 title, Frank McGuire coached 4 more years in Chapel Hill,
with Carolina finishing in the national top 15 in each of those years. In
1961, however, evidence of recruiting violations surfaced–McGuire was accused
of spending too much money taking out recruits to dinner and the like-- and
McGuire resigned to jump to the NBA. At the same time, there was a point-shaving
scandal at N.C. State, and in response both schools got placed on internal
probation by the state university system, with restrictions on games played
and recruiting. In one of the most ironic moves in the history of college
sports, Chancellor William Aycock decided to appoint McGuire's 30-year old
assistant of 3 seasons, Dean Smith as head coach, in an effort to de-emphasize
basketball at UNC. Smith was told simply to run a clean program and that
he would be shielded from pressure resulting from the won-loss record.
The Smith Era
Dean Smith had played at Kansas on the national championship team of 1952
for Phog Allen, a Hall of Fame coach who himself had played under James Naismith
at Kansas from 1905 to 1907. James Naismith, of course, was the person who
invented basketball in Springfield, MA in 1892. Dean Smith was the son of
a high school coach and a 3-sport high school athlete who decided at an early
point he wanted to go into coaching and teaching as well. Unlike most coaches,
however, Smith had wide ranging intellectual interests and active social
concerns regarding political affairs. Smith was hired by McGuire in 1958
as an assistant at UNC, and as an assistant coach Smith helped integrate
a well-known restaurant in Chapel Hill by walking in to eat with a black
man.
Smith's teams struggled during his first 4 years as head coach while local
rivals Duke enjoyed a period of ascendancy, and in 1965 the coach was hung
in effigy outside Woolen Gym, then Carolina's home court. That incident marked
a turning point of sorts–Smith's players, including future Hall of Famer
Billy Cunnigham, rallied to Smith's defense, and Carolina beat highly rated
Duke in the following game, then went on to finish 2nd in the ACC.
The following fall, an impressive 5 man recruiting class, including 6-10
center Rusty Clark, arrived on campus to ensure Carolina would be back among
the elite and that Smith would be around for a while. Between 1967 and 1969,
North Carolina under Smith won 3 straight ACC regular season titles, ACC
Tournaments, and made 3 Final Four appearances, losing twice in the semifinals
and once in the Final to Kareem and UCLA. In 1967-68, Carolina fielded the
first big-time black basketball player in the ACC, guard Charles Scott marking
a watershed in the development of the sport in the ACC area.
This success continued into the 1970s, and after briefly being overtaken
by N.C. State and Maryland, the arrival of star point guard Phil Ford
in 1974-75 cemented Carolina's status as the top program in the ACC and one
of the top powers in the nation. Carolina won the ACC Tournament 5 times
between 1975 and 1982, and in 1975 began a record streak of 27 consecutive
NCAA Tournament appearances. In 1976, Dean Smith coached the U.S. Olympic
team to a gold medal in the Montreal summer Olympics–4 Carolina players were
on the team, headlined by Ford. In 1982, Carolina won its first national
title under Smith as freshman Michael Jordan hit a game-winning shot against
Georgetown.
Carolina's success did not come simply in terms of wins and losses, however.
First, Carolina developed a reputation for the way they played the game:
Smith-coach teams played unselfishly and aimed to shoot a very high percentage,
and became known for making the "extra" pass. Carolina was also known for
a very aggressive form of a defense known as the "run and jump," which involved
using 2 players to surprise a ballhandler into a trap, forcing either a bad
pass and creating a fast break, or simply taking the opposition out of their
normal rhythm. Smith's teams pioneered the use of foul line huddles in games,
and developed the habit of pointing to the passer who delivered the assist
after a made basket on the way down court. Most famously, Smith devised a
delay offense known as the "Four Corners" which was used to salt away victories
in close games (there was no shot clock in college basketball until 1986).
When run by an outstanding point guard such as Ford, it was almost impossible
for opponents to come from behind against the Four Corners.
Yet, at the same time, Carolina under Smith showed an incredible knack for
winning close games or coming from behind themselves: in 1974, Carolina defeated
Duke after trailing by 8 points with 17 seconds to play–in the day before
the 3 point line! Carolina's success in such situations were a result of
hyper-detailed practice planning and preparation for every conceivable situation:
Carolina basketball practices were organized down to the minute. This was
rationalization of sports to the ultimate degree–and it worked. Over time,
North Carolina basketball developed a reputation for being well-coached,
unselfish, displaying incredible teamwork, and incredible self-belief.
These traits reflected Smith's off-court philosophy: While Smith ran the
program as a benign dictator, he developed a reputation for taking a sincere
and serious interest in the well-being of his players, even long after they
left Chapel Hill. Each player was treated equally, from stars to the walk-on
at the end of the bench; indeed, the official team statistics for UNC listed
the players in alphabetical order, rather than in order of scoring average,
the normal practice at most schools. Smith spent many hours each week corresponding
with former players and acting as an adviser on professional and personal
matters, and in the process began to create what became known as the
"Carolina family," namely a network of ex-players united in loyalty to Smith
and to his program. To take one example: throughout his NBA career, Michael
Jordan wore a pair of UNC practice shorts underneath his uniform for the
Bulls and Wizards as a way of holding on to his connection to UNC. The sense
that ex-players never really went away became a defining trait of Carolina
basketball. That loyalty in turn stemmed in appreciation for Smith's role
as not only a teacher of basketball but as someone who imparted valuable
life lessons: respect your teammates, being on time, playing unselfishly,
learning how to criticize actions without criticizing people personally,
working hard, being prepared.
The stability in the program did not consist only of Smith: Assistant Bill
Guthridge, another Kansas native, joined the program from Kansas State in
1967 and remained for 31 years as assistant before taking over as head coach.
Four other assistants–three former players plus former JV player Roy Williams--
had tenures lasting at least 10 years each. The office staff–secretaries–also
remained in place for 20-plus years, with the secretaries playing the role
of den mother to both current and former players.
At the same time, the "ethos" associated with Carolina basketball became
internalized by large segments of the fan base: that is, for an increasing
number of Carolina fans, what they appreciated most about the team was not
just the winning, but the sense that in an often sordid business, Carolina
represented the "good guys," or "the right way to do thing." Here was an
elite program with a graduation rate of over 90%, with a Coach who did not
cuss and did not berate his players in public, who taught his players an
appreciation for detail and precise execution, and who obviously commanded
tremendous loyalty from the people around him. Carolina basketball fans in
all sincerity came to believe that a win for Carolina on the court symbolized
a victory for class, integrity, and decency off the court.
For many fans, too, especially in Chapel Hill, appreciation of Smith had
a political dimension as well. Smith in North Carolina during the 1970s,
80s, and 90s was first and foremost a coaching icon, but he was also a political
icon–the state's best known liberal. Over the course of his career Smith
had taken public stands against Vietnam, on behalf of a nuclear freeze, and
against the death penalty–indeed, Smith would conduct one practice
every 3-4 seasons at a state prison, which he thought benefitted both the
prisoners and the players. Smith became revered by Chapel Hill liberals as
the antidote to reactionary senator Jesse Helms–and for a time Smith's named
was floated as a possible Senate candidate. Moreover, and this is one of
the hard things for outsiders to understand, in Chapel Hill and in the UNC
community, Smith was not just revered as a coach by the kind of people who
normally revere coaches–alumni, students, etc. He was also held in reverence
and awe by most members of the UNC faculty, and was regarded not as just
another jock coach, but as a teacher par excellence and as a moral leader,
someone whose intelligence and opinions you took very seriously. When Dean
Smith spoke in Chapel Hill, everyone listened.
Throughout the 1970s and 80s, then, Carolina basketball was one of the most
stable and successful programs in American sports; it had a devoted fan base
among alumni, Chapel Hill residents, and sports fans more generally; and
it hard a strong and well-defined ethos, or sense of what the program was
about. At the same time, however, the college game itself was undergoing
an ever-increasing process of professionalization and commercialization,
as evidenced most dramatically by the growing influence of television.
Carolina basketball itself evolved into a multi-million dollar operation,
with fairly lavish recruiting budgets and coaching expense accounts–all of
which remained affordable so long as Carolina kept winning and winning, and
generating income from the NCAA Tournament, attendances, shoe contracts,
and private donors. But more money and more exposure also meant, and continues
to mean, ever-increasing levels of scrutiny for the program: today, in addition
to the local newspaper and media coverage, there are two successful print
publications exclusively devoted to Carolina sports, each of which also has
large Internet sites, two additional web sites which cover UNC on a regular
basis, as well as numerous recruiting publications which give reports on
every development in recruiting. Yet, even amidst this growing commercialization
and heightened scrutiny-- Smith's approach to teaching the game and maintaining
a sense of family remained at the core of the operation, and he was able
to maintain his way of doing things up until retirement in 1997.
Replacing a Legend: What Will Carolina Basketball Mean in the Post-Smith
Era?
Since Smith's retirement, Carolina fans, using the Internet as well as other
forms of the media to communicate with one another, have had numerous occasions
to hold intense debates about what Carolina basketball really should be about.
In my book, I uncovered strong evidence that many, many Carolina fans take
extremely seriously the ethical values imputed to the program. But I also
found evidence that some Carolina fans really don't care so much about these
values as about winning itself. It's possible to construct a hierarchy of
reasons one might be a Carolina fan:
--Winning
--How Carolina Plays the Game
--Loyalty to My Institution/Family/Community
--Ethos in the Program
–Identification with Smith's world view
I would say the majority of Carolina fans take some pride in the ethical
aspects of the program, but probably only a minority value those aspects
just as much as the winning and losing. However, that minority happens to
include the people with the most proximity and power within the program as
well as in the university community. In general–there are striking exceptions--
fans who have no connection with the university are most likely to see Carolina
basketball as just another sports team and evaluate it accordingly, like
they would the Mets or Red Sox; but fans who have connections with the university
or with Chapel Hill as a town are more likely to have a rich appreciation
for the ethical aspects of the program and to hold the belief that Carolina
basketball must continue to do things "the right way" if it is to still be
Carolina basketball.
Note that if one holds the view that respect for others is part of what makes
Carolina basketball great, it also implies that fans should show respect
and appreciation for players and coaches as ends in themselves, as opposed
to valuing only what they can do for me in terms of providing vicarious pleasure.
In this sense the ethos historically associated with Carolina basketball
directly challenge the norms of dominant American sports culture, by which
I mean the usual way in which sports are discussed in newspaper articles,
television shows, and everyday water cooler talk. While sports culture tends
to treat participants as commodities, an ethos which says college sports
are supposed to have an educational focus and is serious about it cannot
do that.
Rather, for college sports a conception of seeing the participants according
to a logic of friendship is more appropriate: in other words, going to the
game not with the idea that "I paid good money for these seats, now entertain
me!" but an idea that I am there as a fan to encourage my fellow classmate
to do their best, and be delighted when he succeeds and sad when he does
not. And my sadness consists not in resentment that I was not entertained,
but in sharing in the disappointment that my friend didn't play as well as
he could, or did play as well he could but not well enough to get the reward
of a victory.
In college sports you have a continual tension between these two conceptions--treating
players like pieces of meat, and valuing them as human beings who are ends
in themselves--which gets reflected in the divergent views in the fan base.
Now, this challenge to American sports culture–the idea that you want to
treat people well AND win–is not really radical in nature. A truly radical
challenge would say, we don't care whether we win or lose at all, we just
want to be nice guys. The more moderate challenge is to say, we want to win
AND be nice guys.
The North Carolina situation under Dean Smith was unique because for many
years you didn't have to choose between winning and doing things the right
way–in fact the reputation for doing things the right way helped attract
great players; and the ability to get great players through legitimate means
meant that Carolina didn't have to considering bending either NCAA rules
or its own ethos in order to maintain competitive excellence. But the fact
that winning and doing things the right way seemed to go hand in hand raised
this question: which is really more important? After Dean Smith stepped down
that question took on not just theoretical but practical significance.
When Dean Smith retired in 1997, long-time assistant Bill Guthridge took
over, and by any reasonable standard had incredible success in the next 3
years, making 2 Final Fours and tying the all-time record for most wins by
a head coach in his first 3 years with 80. But Guthridge encountered a lot
of criticism his 3rd year due to some mid-season struggles and a disappointing
regular season record. Moreover, unlike many college coaches today, Guthridge
tended to sit patiently on the bench and analyze the game as it was played
instead of storming up and down the sideline attracting attention to himself,
a style which bothered some fans conditioned by more expressive coaches such
as Rick Pitino. A fan employing the norms of dominant American sports culture
might reason "well, maybe this coach isn't the best we can do, why don't
we try to get someone better in there." Some Carolina fans said just that.
But other Carolina fans took their cues from what they took to be the ethos
associated with Carolina basketball, and replied with at least one of four
arguments:
1. First of all, Guthridge's record is just fine
2. We believe in being loyal to the coach and institution
no matter what
3. We don't treat coaches like pieces of meat at Carolina,
especially ones who have given 30-plus years to the institution, but
value them as ends in themselves
4. Guthridge is a great teacher and does things the right
way, treats people well, and hence we should be proud to have him.
Now, these last two arguments cut against the grain of dominant sports culture,
but they make a great deal of sense from the standpoint of people who take
seriously the notion that college sports' primary purpose is to provide an
educational experience for the athletes. These last two arguments were, in
fact, held strongly within the university community--Guthridge enjoyed strong
support internally. Fans with less connection to the university were less
likely to hold to arguments 3 and 4, or even to understand the nature of
the arguments. In short, with the criticism of Guthridge, what emerged was
a situation where the internal self-understanding of Carolina basketball
as involving fundamentally respect for people and not as driven by short-term
wins and loss considerations, conflicted with a dominant sports culture which
preaches just the opposite.
In the most recent coaching controversy regarding Matt Doherty, the pattern
of support for the coach flipped. Doherty fit the mold of telegenic young
coaches like Rick Pitino, and enjoyed wide support in the media and among
casual fans. He had far less support from within the university community
and was ultimately dismissed because of increasing evidence that he did not
provide a positive learning climate as a teacher: players and their families
lodged complaints about being personally disrespected by Doherty and numerous
observers worried that he was more concerned about looking good himself than
about teaching others. In this situation, many of the same fans who vigorously
defended Guthridge because of his known qualities as a teacher were now adamantly
opposed to Doherty because of his shortcomings in that area. Ultimately,
university officials took the side of this camp and moved to dismiss Doherty,
although it is unclear to what degree they were motivated by purely ethical
concerns and what degree they were motivated by more functional concerns–namely,
the likelihood that unhappy players would have transferred and recruiting
would have been decimated if they had not acted proactively. Both kinds of
concerns had a role in the decision, but only university officials themselves
know how much weight was given to each.
The Future of Carolina Basketball
Going forward, it will be interesting to see whether Roy Williams inaugurates
a new era of stability in which the different values fans associated
with Carolina basketball come into less tension with one another: if he does
things "the right way" AND wins and wins pretty big, those tensions should
subside; loyalty to the institution, loyalty to the coach, loyalty to an
ethic would not conflict with one another nor with the desire to derive pleasure
from wins and losses. Most Carolina fans hope and assume that will
be the case, but it remains to be seen–in the cutthroat world of today's
recruiting and with the difficulty of retaining stars before they go to the
NBA, it is substantially harder to do things "the right way" and be as consistent
on the court as Carolina is accustomed to being. And if Williams does not
succeed at a high level both on and off the court, then those tensions will
flare up again--just as they will in any collegiate situation in which fans
and administrators must make value-driven choices about whether to support
a coach who does well off the court but struggles on it–or conversely, whether
to support a coach who does fine on the court but creates problems off of
it.
What makes the Carolina example interesting and unusual is that here is a
case where many fans and most in the university community really do care
about how players are treated, and aren't willing to adopt a win at all costs
approach. That situation inevitably creates value conflicts even when things
go well, and full blown controversies when they do not. In many ways,
however, these occasional controversies are simply the price of success,
on and off the court: For the reason that people feel so passionately about
Carolina basketball and have so much invested in it is directly connected
to this fact: that Carolina basketball for so many years exemplified an ideal
of what college sports can be at its best.
Hopefully, it will do so again, starting this Friday night.
-----------
Thad Williamson (thad@uncbasketball.com), a doctoral student in the Department
of Government at Harvard, is author of More Than a Game: Why North Carolina
Basketball Means So Much to So Many, available at
www.dollarsandsense.org./bookstore.html